Strategy is an over-used term in business, so let’s define it.  Strategy is the commitment of an organization’s resources towards a particular goal for a sustained period for time.  As all organizations have limited resources, strategy also precludes pursuing other goals.  Strategy is an commitment of resources to an area.  It is about making choices that cannot easily be revoked. 
Capius helps organizations to decide on corporate strategy.  This process is both ‘top-down’ and ‘bottom-up’.  In other words, it involves the choice of overall goals for an organization and the specific resource decisions that allow it to reach those goals.  These specific decisions require the discussion of alternatives, the different value measures that are affected by each alternative and the uncertainty inherent in each alternative.  It also requires gaining the buy-in of all key stakeholders to the strategy, involving some in the strategy decision process and communicating to all the decisions that are committed to.
This applies equally to the choice of a development project,  a geographic expansion, a brand positioning or an investment in corporate infrastructure.  The name Capius derives for the latin ‘capio’ - to choose.
Corporate Strategy
Corporate strategy questions Capius can help to answer:

  • How will the organization grow?
  • What business areas should it pursue to accelerate its current growth rate? 
  • What functions will it keep in-house? 
  • How will resources be invested to achieve these goals?
  • What are the cost, risk and value of each project being considered? 
  • What are the trade-offs involved in each portfolio of projects?
  • What is the development pipeline of the acquisition candidate worth?

Relevant experience

For a major diagnostics company, worked with the executive team over a two-year period to identify businesses that could add to the company’s growth and range of solutions.

For a large generic pharmaceutical company, led a team to value the development pipeline of an acquisition candidate.

For a major biotechnology company, designed and led a project to prioritize over $2 billion of development and marketing investments. 

For a major healthcare technology company, identified which areas of investment, both internal and external, could help the company to reach their growth goals.

For a small biotechnology, put in place a system for the company to make their own annual development portfolio decisions.